The rules, clearly written. Read before you apply.
To apply to the Finiki Creators Program ("Program") you must:
Finiki reserves the right to decline any applicant at its sole discretion.
Each submission is reviewed by Finiki's team (with AI-assisted pre-screening in future phases of the program). Tier assignment (Seed, Spark, Signature, or Finiki Family) is determined by Finiki based on audience size and quality, content production quality, brand fit, engagement, and regional relevance.
Tier is assigned per campaign and is not permanent. Creators who deliver exceptional results may be promoted to the next tier in a subsequent cycle. Tier may also be adjusted downward if content quality or audience changes materially.
Self-reported follower counts and engagement metrics are subject to independent verification.
By accepting your assigned tier you agree to produce and publish the deliverables below:
Format: minimum 30-second vertical (9:16) video, or a carousel with at least three high-quality stills. At least one "hero" piece (e.g., unboxing or first-meal reaction) is required.
Mandatory mentions: tag @finikiasia; include hashtags #FinikiCreators and #FinikiHK; include a paid-partnership disclosure (see Section 5).
Persistence: you agree to keep each original post live on the posting platform for a minimum of 12 months.
Failure to deliver within 30 days of the deadline without prior written notice to Finiki may result in disqualification from future cycles and, at Finiki's discretion, recovery of product value.
You retain copyright in the content you create. By participating, you grant Finiki a non-exclusive, royalty-free, worldwide licence for 12 months from the date of first publication to repost, excerpt, and cross-post your content on Finiki-owned channels (including but not limited to @finikiasia on IG, TikTok, RedNote, FB, YouTube, and the finikiasia.com website).
You agree to grant Finiki Meta Branded Content ad permissions and/or TikTok Creator Marketplace Spark Ad permissions (and equivalent native permissions on other platforms) for up to 6 months after each post is published. These permissions allow Finiki to run Partnership Ads / Spark Ads that appear from your handle. Finiki will show you the creative and the audience approach before each boost; you may decline or revoke any individual boost.
Finiki will not modify the original content of your post. Any ad creative that crops, edits, or overlays your content requires your prior written approval.
Seed and Spark tiers do not require full exclusivity. You agree not to post content promoting a competing pet-food brand within 30 days before or after a Finiki content piece. Signature and Finiki Family tiers may include optional category exclusivity in exchange for higher product value or cash consideration.
You are solely responsible for disclosing paid, gifted, or sponsored content in accordance with Hong Kong's advertising-disclosure conventions and the Communications Authority guidelines, as well as any platform-specific rules.
Required disclosures include:
#ad, #廣告, or #合作 in the caption;Finiki will provide a short disclosure checklist with each product shipment. Finiki cannot accept liability for disclosure failures caused by the creator.
Products are shipped to HK addresses only, via SF Express. Dispatch is typically within 7 working days of approval, subject to stock availability.
You agree to notify Finiki within 3 days of delivery (or expected delivery) if the product has not arrived, is damaged, or is incorrect, so that replacement can be arranged. Claims made after 14 days may not be honoured.
Product value is approximate and may vary slightly based on current SKU availability. Cash substitutions are not offered at Seed or Spark tiers.
Content produced under this Program must be family-friendly and must not include, reference, or be adjacent to:
For Signature tier and above, Finiki may request review of content before publication. Reasonable edit requests shall be accommodated within 5 working days.
Finiki may remove a creator from the Program at any time for material breach, including undisclosed sponsored content, failure to deliver, delivery of off-brief content, or any activity that reasonably damages Finiki's brand. In cases of serious breach (fraud, reputational harm), Finiki may seek recovery of product value via the civil courts of Hong Kong SAR.
You may withdraw from the Program at any time before posting by returning any unopened product via SF Express (reasonable costs reimbursed) and informing Finiki in writing.
Finiki collects and processes your personal data in accordance with the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486).
Your data may be processed by third parties strictly in support of the purposes above, including cloud hosting (Vercel), database (Supabase), messaging (respond.io / WhatsApp), and shipping carriers (SF Express). We do not sell your data.
We retain application data for 24 months after your most recent Program participation, after which it is deleted or anonymised.
You may request access, correction, or deletion of your personal data at any time by emailing contact@finikiasia.com. We will respond within the timeframes required by the PDPO.
Participation in the Program does not create any employer-employee, agency, partnership, or joint-venture relationship between you and Finiki. You participate as an independent contractor. Finiki is not responsible for any tax, MPF, social-security, or insurance obligations arising from your participation.
These Terms are governed by the laws of the Hong Kong Special Administrative Region. Any dispute arising from the Program shall be subject to the exclusive jurisdiction of the courts of Hong Kong SAR.
Email contact@finikiasia.com or WhatsApp us.