Our Story

We started with one question: why is pet food so hard to trust?

Vague labels, mystery ingredients, and "premium" claims that fall apart under scrutiny. We built FINIKI because pets deserve better, and their parents deserve the truth.

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Pet parent with their dog
The Beginning

15 years of Korean pet nutrition expertise, now in Hong Kong.

FINIKI is the international brand of Natural Core, Korea's #1 organic pet food company. With over 15 years of expertise in pet nutrition, Natural Core (operated by Naturalpet Inc.) has been pioneering organic, hypoallergenic pet food since 2009.

The science behind FINIKI is simple but powerful: hydrolysed protein technology breaks proteins into micro-peptides too small for the immune system to recognise. This dramatically reduces allergic reactions, itching, and digestive issues that plague so many pets on conventional food.

Everything is made in Korea, sourced from Natural Core's own organic farm and USDA-certified organic suppliers across 6 countries. Every imported ingredient undergoes independent SGS testing for pesticides, melamine, and GMOs before it enters production.

Today, FINIKI brings that same Korean standard to Hong Kong and Asia: 49 products across dog and cat ranges, with the transparency and quality that pet parents have been asking for.

What We Stand For

Three principles behind every product we make.

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Science Over Marketing

We don't slap "natural" on bags of fillers. Our formulas are built on hydrolysis research, AAFCO nutritional standards, and 15+ years of veterinary input from Natural Core. Every claim is backed by the ingredient list.

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Radical Transparency

No mystery meals, no vague "meat derivatives." We publish full ingredient breakdowns and sourcing origins. If you can't understand what's in the bag, we've failed.

🐾

Made for the Sensitive Ones

Picky eaters. Itchy skin. Upset stomachs. We design for the pets that other brands have given up on. If a formula doesn't work for the most sensitive animals, it doesn't ship.

Where It's Made

100% made in Korea. From our own organic farm.

Every product starts on Natural Core's organic farm in Korea and ends in a bag you can trust.

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Kibble & Food

Natural Core, Korea

All Finiki kibble is manufactured by Natural Core (Naturalpet Inc.) in Gyeonggi-do, South Korea. With their own organic farm and USDA-certified sourcing from 6 countries, every batch meets the highest standards of organic pet nutrition.

  • USDA Organic and ECOCERT certified
  • AAFCO nutritional standards
  • Hydrolysed protein technology
  • ISO 22000 and HACCP certified
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Treats & Snacks

Human-grade, Korean-made

Finiki treats are also produced in Korea using human-grade ingredients from the human food supply chain. Air-dried, prebiotic, dental, and functional formulas are all made without artificial preservatives, colours, or flavours.

  • Human-grade ingredient sourcing
  • SGS tested for 177 pesticide types
  • Korea MAFRA certified
  • Zero GMOs, antibiotics, or artificial additives
Certifications

Verified by the standards that matter.

🇺🇸
USDA Organic
95%+ Organic Ingredients
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ECOCERT
Organic Certification
✓
AAFCO
US Nutrition Standards
🇰🇷
Korea MAFRA
Korean Agricultural Standards
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ISO 22000 / HACCP
Food Safety Management
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SGS Tested
177 Pesticide Types Screened
Our Journey

How we got here.

2009
Natural Core founded in South Korea by Naturalpet Inc. The mission: make genuinely organic, hypoallergenic pet food with zero compromises on ingredients.
The Organic Farm
Natural Core established their own organic farm in Korea, supplemented by USDA-certified organic suppliers across 6 countries. Every imported ingredient undergoes SGS testing.
Korea's #1
Natural Core grew to become Korea's top organic pet food brand and one of the country's top 5 pet nutrition leaders, with USDA Organic, ECOCERT, and AAFCO certifications.
FINIKI Launches
FINIKI launched in Hong Kong as the international brand of Natural Core, bringing 15+ years of Korean pet nutrition expertise to Asia.
Today
49 products across dog and cat ranges. 12 kibble formulas, 17+ treats, free samples for all. Serving pet parents across Hong Kong and expanding across Asia.

Ready to see the difference?

Browse our range or grab a free sample and let your pet decide.

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